“from Regional Star to Global Leader” - 3468 Words

Case Study: â€Å"From Regional Star to Global Leader† (taken from Harvard Business Review January 2009) Seminar Paper in Intercultural Competence International Business BSc/MBA at ESB Business School Reutlingen University SS 2011 Author: Tiffany Yoko Wendler Tiffany_Yoko_Margarete.Wendler@Student.Reutlingen-University.DE Matriculation number: 702746 Supervisor: Mr. Muenscher Submission Date: September 15, 2011 Table of Contents Introduction 3 Analysis 3 Conclusion 7 Bibliography 8 Appendix 9 Introduction â€Å"Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster.†[1] Geert Hofstede is one of†¦show more content†¦Intercultural differences determine to a large degree the efficiency and effectiveness of an organization. They can cause improper behavior or misinterpretation. With the increasing complexity of a situation in terms of stress, time limits and high stakes, people’s intercultural awareness and willingness to adapt decreases. Still as globalization makes borders irrelevant intercultural competence is becoming crucial. Namely the ability to handle cultural differences successfully, to understand why people behave the way they do and to work effectively in a multicultural environment. Martine Cardel Gertsen defines intercultural competence in three dimensions: Cognitive, behavioral and affective (see graph).[4] A person with a high degree of intercultural competence has sufficient knowl edge to understand and to interpret the behavior of individuals (cognitive), is able to communicate in a way to satisfy others and himself (behavioral) (ruben 1983) and shows a great amount of empathy, flexibility, tolerance and self-disclosure (affective) (bolten 2003). These three dimensions are of equal importance and multiply to the degree of intercultural competence one possesses.[5] Whereas this model helps coping with visible cultural differences, there are also a lot of hidden factors, like shared values deeply enrooted in a nation’s collective mind.Show MoreRelatedThe Next Governor Of The Great State Of Texas, Ms. Jane1574 Words   |  7 Pagesstaunch Conservative Republican whose proud Texan traditions are deep rooted here in the Lone Star State. A native Texan who grew up in West Texas, she comes The next governor of the great State of Texas, Ms. Jane â€Å"Bitzi† Johnson Miller, is a staunch Conservative Republican whose proud Texan traditions are deep rooted here in the Lone Star State. A native Texan who grew up in West Texas, she comes from a great line of proud Texans including former Governor Joe â€Å"Big Daddy† Johnson. 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