Global Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words

Global Marketing conception - Essay ExampleThe set study would focus upon the international expansion plan of the UK ground ornamental firm Avea in the Indian market. The study would include an analysing of the Indian consumer market as well as a general framework for the strategic initiatives of the firm to enter the Indian market. The study would in like manner nab a product mix that would be used by the firm in the Indian consumer market. ultimately a feedback and control mechanism would also be framed that would help the firm to evaluate its strategies and hand over sustainable competitive advantage in the Indian market. Introduction Globalisation has changed the dynamics of business milieu as firms have expanded beyond geographical and political boundaries to reach out to new markets. The present study would focus upon the international expansion of Avea into the Indian consumer market. ... These figures also generate significance for firms like Avea as the nonfunction al industry alone is being valued at 274 million US dollars. The personal cosmetic products hold the biggest potential for the entire industry with personal wash based items being valued at 989 million dollars (IBEF, n.d., p.90, 92). Target Country Profile/PEST The external environment of an organization is largely based upon the aspects of political, economic, sociological and technological factors (Wakley & Chambers, 2005, p.38). Political India is the worlds largest democracy and has been a role model for a democratic state. The nation has a stable government that is headed by the president who acts on the advice of the Prime parson and his council of ministers that are elected democratically. This makes it one of the just about attractive destinations for investment for business organizations (CIA, 2011). Economic India is one of the red-hot growing economies of the world registering favourable GDP growth rates. The growth of economy also implies higher usable income of the residents of the nation (CIA, 2011). This holds good opportunities for business organizations like Avea to expand its operations into the Indian consumer market. Sociological India is the second most populous nation of the world having a macrocosm of approximately 1,189,172,906 individuals as of 2010. A majority of this cosmos falls within the age group of 15-64 years which is the target market for the company. The median age of the population is pegged at 25.6 years that again represents good opportunities for cosmetic marketing firms like Avea (CIA, 2011). Technological Technological aspects also hold widespread implications on the business prospects of an