Jack Ma (Ma, Yun), “Alibaba” of China’s E-Commerce Business

Alibaba Group, plane only with 12years history, is one of the biggest e-commerce platforms for small commercial enterprisees in the world. Its business includes Alibaba. com, which is for small firms to limit customers and suppliers withtaboo going through middlemen, has 57million users, nearly in every country. A nonher marketplace, Taobao. com, is for individuals purchasing goods from each other it has 300million customers and $29 billion-worth of goods. Also, mainland China Yahoo , One of Chinas tether Internet portals, was acquired by Alibaba in 2005 as part of its strategic coalition with YahooInc. In 2010, the revenue of Alibaba Group increased by 49% and with 47% profit increase compared to 2009. It had been named by Forbes as one of the trump B2B platforms in the world for 5 years. diddlysquat Ma (Ma, Yun), the founder of Alibaba, is the list to lead the success of Alibaba. Ma was chosen by the World economic Forum as a Young Global Leader in 2001 He was named one o f the 25 Most Powerful Businesspeople in Asia by Fortune in 2005. He shows his charisma always, in preliminary of his employees, and also be admired by all youngsters in China who dream to found their own companies.Jack Ma reveals his transformational leadership from the set-up acquaint. By envisioning his vision and the desirable future, even though without any promises of return, he built up an 18-Arhats team to start this young concept business in China. After developing B2B business, Jack Ma has created and grasped big opportunities in these 12 years in C2C platform, online payment system, loan service, etchuge investments didnt give him and his team any chances to retreat, with the high expectations inspirational motivations, his team has gained successes of around all strategic business plans. however recently in Feb, 2010, Alibaba admitted that it had allow gold global suppliers (a mark of supposed integrity) to 2,236 dealers who it says subsequently defrauded buyers gl obally in 2009 and 2010. The top two executives at Alibaba. com have resigned to accept responsibility. In the parameter from Alibaba, an internal probe had found that about 100 sales staff and a number of supervisors and sales managers were directly responsible in each intentionally or negligently allowing the fraudsters to evade various controls.Conclusion of the investigation report is Excessive pursuit of performance makes the sales/managers to obtain short-term economic interests by any means, star(p) to the persistence of fraud. Jack Ma expressed his pity to lost 2 good leaders, especially when they were not person-to-personly involved in the fraud for any direct benefits. But Alibaba should be holding on the ethical principles, customer first value. Jack Ma emphasized that Ethics is the baseline when pursuing for performance. Although CEO or Alibaba. com David Wei had lead to 4 years big increases, he still chose to consent his resignation.However, it shows that as th e company is masturbateting bigger, Jack Ma met difficulty to bear on his own values principles to the whole organization sustainably, if just by personal influence. As a big company already, should be Alibaba directed and managed by one people, or managed based on effective systems are to a greater extent than important at this stage? The origin of the fraud was the performance valuation system in B2B team(Alibaba. com) relies on Sales KPI too much. If Ma wants to get companys value principles back, review and re-design would be necessary.As an individual, Ma cant influence over 22,000 employees directly. When getting to mature stage of Alibaba, Mas leadership needs to be more focalization on build up the suitable systems to motivate employees in the sound direction. This also reflects in another area, assessing selecting the right leaders and the systems to develop talents. In the past 4 years, Ma changed 3 people for CEO for Yahoo(China) from hiring externally. Furthermo re, he is still the one who leads the business direction/strategy on his own.In stead of challenging the followers to get them developing fast lavish to lead the business, Jack Ma preferred to hire CEO out of Alibaba in the past few years. but still, whats getting divulge is, we can see recently, he started to put his followers into bigger leading roles to lead the business directly as they are getting more mature. Jack Ma Alibaba Group is facing fierce competitions from the threat of new entrants-some big internet companies in China. Lets talk a look whether Mas leadership will help Alibaba conference achieve its Big Taobao strategy, and go forward in the future.References1. Alibaba, Chinas exponent of e-commerce, http//www.economist.com/node/17800299 2. Alibaba and the 2236 thieves, http//www.economist.com/blogs/newsbook/2011/02/online-fraud_scandal_china 3. www.alibaba.com 4. http//baike.baidu.com/view/2296.htm