Improving Sales for Huetiful Research Paper Example | Topics and Well Written Essays - 3250 words

Improving Sales for Huetiful - Research Paper Example Huetiful customers find the delight of accessing products specifically designed for them because the mainstream beauty and hair care offers them very little. Huetiful’s debut product is the Huetiful Hair Steamer. This steamer was the first of its kind and the company has made sales globally. Since Huetiful’s entrance into the market, competition has developed as expected. After continuous meetings and marketing strategies in attempt to drive sales, it is not difficult to identify Huetiful’s dilemma. The company’s dilemma is declining sales in the hair steamer from a year ago. A careful examination of the dilemma at hand reveals that several internal factors have caused the current problem. First, lack of awareness has led to the decline in sales. Now, the company has about 2% awareness in its desired target market. Secondly, positioning is one of the most crippling issues the company has. Most customers have pigeon holed the company into being a solution f or women with natural or transitioning from relaxed to natural hair only. Potential customers then count themselves out as being qualified to use the product, simply because they are under the impression it will not work for them. In addition, conversion potential is affecting sales. Huetiful is an online global beauty and hair care company. ... Since then there has been a competitive steamer offered at a lower price point. If consumers begin to perceive the competition as just as good then this results in loss sales. This thought brings about the economic factor. Consumers are extremely leery of buying a new product online at such a high price. It is a constant struggle convincing customers that a Huetiful hair steamer is a great investment that will ultimately save them money. After discussing these factors it is clear that the question at hand is how can Huetiful increase its debut product sales. Research Questions Should Huetiful expand its channel of distribution from online into retail stores to increase sales and profits? Should Huetiful participate in international expansion to increase awareness? Should Huetiful offer a mobile site to increase purchase conversion rates? Research Goals The most important goal of carrying out this research is finding solutions to Huetiful’s problem of declining sales. The proje ct seeks to identify ways in which the company can increase the sales of its debut product. The project can only achieve its objectives through a research into the issue. Research will involve a methodology that will provide reliable findings concerning the issue. After the research, findings from the research will help formulate recommendations that the company can use to solve its problem. Literature Review Available literature on increasing sales in electronic commerce provides useful insights. Experts in online marketing employ different strategies to convert website visitors into buyers (Ramos and Cota, 2009). Each company spends a large amount to create and manage a website and should have means of making customers from all the

All of us learn from our failures as well as successes. What is Essay

All of us learn from our failures as well as successes. What is something you gained from an unsuccessful experience - Essay Example With a borrowed capital from my father, I ventured into the business of selling candies and ice-creams. At the beginning, I seemed to make some meaningful progress. However, the number of customers began fading away and I could hardly make any sales. I was prepared to remain in business hoping that the business will eventually pick up. My parents encouraged me to keep on trying and they would help in preparing some of the candies at home. After five weeks, the business was not making any profits. Actually, it became increasingly difficult to break even on my capital investment and therefore, I eventually gave up. My father summoned me and we had a conversation in which he told me the reasons why my business failed. According to him, I was not adequately prepared to do any business since I did not have any background knowledge in business. He indeed encouraged me to put a lot of effort in school especially in business related courses if my aspirations are to become an entrepreneur. From this experience, I learned the importance of education in life. Knowledge is overwhelmingly important in every aspect of

Death Changes Essay Example for Free

Death Changes Essay Changes in Death Management Practices One of the first noted changes in the book regarding attitudes towards death can be seen with the advances in mass media. As Technology has advanced, so have the ways in which news is reported to the world. Radio, Television, and the Internet have given the public many ways of receiving information. When situations portray a perceived threat, people turn to mass media for information. The ability to access information regarding worldwide disasters, terrorism, and other acts of brutality make us feel like survivors of death. Because we are able to see and hear about things that we have no firsthand knowledge of, we feel like we are experiencing it to some degree. (DeSpelder, Strickland pg. 6) During the Vietnam War, television gave people access to images of things that were happening half a world away. In no other time were daily doses of violence to this degree a part of everyday life. Media analyst George Gerbner observed that these depictions of death evoked a heightened sense of danger, insecurity, and mistrust which contributed to an â€Å"irrational dread of dying and thus to diminished vitality and self-direction in life† (DeSpelder, Strickland pg. 8) Life expectancy and Mortality Rates have been affected by technology as well. In 1900, the average life expectancy was 47 years of age in the United States. As of 2005, the average life expectancy rose to 78 years of age. This rise can be attributed to epidemiologic transition which moves the largest number of deaths from the young to the old. In the early days people died from infection due to lack of medication and knowledge on how to treat and prevent. As this knowledge was gained, deaths tended to be from chronic disease processes that are common in the older population rather than young. In 1900, over half of deaths that occurred were to children under the age of 14. That number has decreased to less than 2% and this fact influences how we feel and think about death. (DeSpelder, Strickland pg. 36) In the 1870’s, nine out of ten Americans over the age of 15 had lost a parent or a sibling. Because medicine and medical care was not advanced, mother’s died during child birth and/or babies were born still born due to lack of prenatal knowledge and care advancement. The family unit was very important and often people in this time period would display postmortem pictures of loved ones who had passed as a testament to this family unit and the common knowledge of their mortality. One other change that has taken place is death rituals. In the early 1900’s families were more likely to be multigenerational living in the same house. People tended to intermingle with other generations out of necessity. Families lived on large homesteads and it took everyone to make it work. Because of this, multiple generations were present at the death of older family members and rituals and traditions existed. In this day and age people are more mobile and on the move. It is harder to maintain close relationships with family when you don’t live in the same state, let alone city. People appear to be less affected by the death of an older relative when the closeness of the relationship has been lost due to sheer proximity. Several changes that can be discussed regarding children are their attitudes towards death, their functional ability to understand death, and their desensitization to violence regarding death. Children’s attitudes towards death are much different in this day and age from in the late 1800’s or early 1900’s. In that time, families tended to live together in extended family situations possibly on homesteads. There was less access to medical care and things were taken care of at home. Death was something that was seen as a natural part of the living process and happened more regularly because of the generations that cohabitated. In this day and age as generations tend to live separately, children are more sheltered from this and therefore tend to look at death as something that doesn’t directly affect them. Jean Piaget, a theorist in human development, did extensive study of children and divided them into approximate age groups and developmental periods. He theorized that we develop our knowledge based on things we already know. These stages are sensorimotor from birth to 2 years when children learn based on their senses and motor abilities and begin to develop the idea of object permanence where they understand an object is still present even when it can’t be seen. Preoperational from 2-7 years where they progress from egocentric thought where they look at things as if they are the center of the world to prelogical where they learn trial and error and can begin to understand other points of view. Concrete operational from 7-12 years where they are able to logically understand and organize information and begin to think forward and backward about experiences. And finally, Formal operational from 12 years and up where they can think hypothetically and abstractly about situations and begin to have an interest in ethical situations. . (DeSpelder, Strickland pg. 2-53) Before these types of theorists existed, death was considered a natural part of the living experience and children just dealt with it like the rest of the family. Also in early years when children talked about death, it tended to be in the context of disease processes and accidents. As the culture has, advanced children are routinely exposed to things they weren’t before. If you ask, a child now days what things are that can cause death you may hear things like gunshot wounds and other traumatic experiences that can be linked to crime, violence they see on TV or video games or inner city experiences. In a cultural or historical sense differences in how dying is perceived can be from a cultural standpoint. Different religious and ethnical cultures have different practices and beliefs regarding death but as we have become more culturally competent society, the varying beliefs have become better understood. The physical cause of dying has changed simply by historical differences in living conditions. For example, in the Stone Age people were more likely to have died from trauma and animal attacks, whereas today dying from frailty, organ failure and dementia are more common. One change in regards to mortality and society where death is concerned can be related to education and training. For example, an earthquake in Japan in 1923 caused the death of 100,000 people. Today, because of advances in technology and safety we have ways to warn people of dangerous weather situations and have developed better safety practices that if followed can save many lives. . (DeSpelder, Strickland pg. 135-136) Change has also been seen in the conventional signs of death. Most deaths are determined by the absence of heartbeat and breathing. With the advances in technology and medicine, though, it is possible for mechanical ventilation and medications to artificially maintain these functions while the brain is termed dead. For this reason, the concept of brain death was created. Another innovation that has changed death is organ transplantation. Before this was discovered and perfected people had no choice but to die if they fell victim to an irreversible organ failure. Now, through organ donation and transplantation people can live long and productive lives if they can receive these lifesaving procedures. The final three changes that will be discussed are in regards to patients, staff, and institutions in the field of Health care. In 1900, about 80% of deaths in the United States took place in the home. As the invention of hospitals and other institutions took place, this shifted to the institutional setting with more people dying in hospital or nursing home setting. There is beginning to be a shift again however as hospice care becomes an option available to more and more people that allow them to stay in their homes around familiar surroundings instead of the sterile, non-personal setting of a hospital or institution. Another change that has taken place with regards to dying could be the rationing of resources. This will undoubtedly be getting even worse under Obamacare. Physicians used to be considered the gate keepers of what services and treatments were reasonably appropriate to which patients. As managed care comes more and more into the picture, this will change. Physicians will be paid a certain amount of money per month by insurance companies to manage the patients’ health. The less procedures, tests, and resources that are used the more money the physician will get to keep. This leads to the fear that rationing of resources or withholding of resources is a real possibility in order to keep from bankrupting doctors and clinics. Finally, palliative care, and end of life decisions are changing as well. There have been many advances with the advent of hospice and what can be done to allow a natural and peaceful death for those that are not interested in prolonging it. Undoubtedly, we will all die one day. There has been a shift in recent years from death being an almost taboo topic to one where people are taking control of their decisions. This is an area I am passionate about. You can take control of your end of life decisions by an advanced directive and informing your family members of your wishes. There are people who know they want every intervention possible done to keep them alive and there are those that are accepting of their own mortality, comfortable with their idea of what happens after death, and know that they want nothing heroic done to try and keep them on this earth if they cannot be an active participant.

History Essays Atomic Bomb

History Essays Atomic Bomb America’s Decision to Drop the Atomic Bomb on Japan The United States rightful decision to drop the atomic bomb on Hiroshima and Nagasaki was a military measure calculated to speed the end of the war. The bombings were nuclear attacks during World War II against the Empire of Japan by the United States. The ultimate decision made by President Harry Truman was one of the most divisive and controversial issues of the twentieth century, since he had to ask himself whether it was right to use a weapon of unspeakable destructive force. Prior to President Truman’s presidency, Franklin Roosevelt has authorized a team of the Army Corps of Engineers the task of creating an atomic bomb, and the project was headed by Major General Leslie R. Groves (Dinkins, 125). It became known as The Manhattan Project†, and was kept as a top secret was obvious reasons. After six months of intense firebombing of Japanese cities, â€Å"Little Boy†, as the bomb came to be known as, was dropped on the city of Hiroshima on August 6, 1945. It was followed by the detonation of the â€Å"Fat Man†, the second nuclear bomb, over Nagasaki (Hoyt, 45). Although many may argue that the bombing was unethical and immoral, from a traditionalists’ point of view, I strongly believe that it was more beneficial since it shortened the Pacific War. President Truman was looking for a way to end war as quickly and painlessly as possible for the United States; he was not looking for a way to avoid using the bomb. Winning the war decisively at the lowest cost in American casualties was the primary goal of the United States, and the bomb was presumably the best solution to accomplish the objective. He believed that â€Å"The bomb will shorten the agony of war, in order to save the lives of thousands and thousands of young Americans.† (Walker, 93).Furthermore,Truman’s concerns were broader. In order to explain his reasoning to satisfy the American people, he had no other alternative but to use the bomb once it became accessible. Many believed that if he had backed off from using a weapon, public confidence in his capacity to govern would be put into question, and persistently challenged as well (Hoyt, 46). As an added incentive, another reason for using the bombs was to provide diplomatic benefits by making the Soviet Union â€Å"more open to America’s wishes† (Walker, 94). Also, Truman didn’t drop the bomb initially to insult or impress the Soviets, but it was a by-product, or a â€Å"bonus† to America. All in all, his primary consideration in using the bomb immediately was not to frustrate Soviet desires in Asia, but to end the war at the earliest possible time (Lewis). Diplomatically, it would urge them to accept our positions. Hence, the growing differences with Soviet Union was just a factor that led the American officials to think about the dropping. In addition, Japan’s aggregation was another factor that led America to unleash the nuclear bombs. According to the ancient Samurai tradition, the Emperor did not intervene in political affairs since he held a God-like status and therefore, could not face disappointment (Walker, 56). Hence, the Japanese army was quite ferocious, as their utmost duty was to serve the emperor, and sacrificing ones life for it was regarded as a great honor. In the kamikaze missions led by the Japanese, the suicide bombers would risk their lives for combat, and would die in these attacks. During the battle of Okinawa, of the 117,000 Japanese soldiers stationed on the island, and only 7,000 were left alive. On April 6th alone, 355 planes participated in kamikaze missions (Lewis). All this indicated that they were not going to give up regardless. Also, U.S had offered Japan to surrender unconditionally, and the peace negotiations were also denied, which left Truman with no other open options. In conclusion, other reasons such as the violation of the Kellogg- Briand Pact due to the invasion of Manchuria in 1931, and the dreadful attack on Pearl Harbor contributed to America’s decision as well. The results were received well among many Americans. It not only saved over half a million lives, but also prevented us from the bereavement of thousands of lives that would have been sacrificed. Not only military, but diplomatic, and political considerations weighed heavily in favor of the use of the bomb as well; the American leaders, too, had always assumed that it would be dropped when it became available (Walker, 96). It would speed the end to the war militarily, while it would make the Soviets accept our demands. On the contrary, delaying this vital action which would conquer us victory could have had severe consequences. Also, the bomb was used as a self-defense for America on the whole, since the Pacific war had made our home-fronts vulnerable to land invasion as well, which would have put numerous lives in danger at home. All in all, the bomb was the only way to end the suffering of the millions who were being held captive by the Japanese oppressor, and therefore, was the right decision that was made. Works Cited Dinkins, David. Why Did President Truman Drop the Atomic Bomb? 4 Oct. 2003. Hoyt, Edwin P. Japans War: the Great Pacific Conflict, 1853 to 1952. McGraw-Hill Publishing, 1986. Lewis, Chris. The Impact of the Atomic Bomb on Japan. Atomic bomb on Japan 21 Oct. 2002 09 January 2008 . Walker, Samuel J. Prompt and utter destruction: Truman and the use of atomic bombs against Japan. The University of North Carolina Press, 1197.

American Post-War Occupation of Japan Essay -- Economics Economy Essay

American Post-War Occupation of Japan The intent of the United States’ occupation of Japan was to neutralize the threat of another war, to nourish the Japanese economy back to health, and to provide a stable democratic government for the defeated nation. With General Douglas MacArthur acting as the supreme commander in charge of the occupation, Japan changed drastically. Special attention was paid to the areas of military, economy, and government. The effects of the United States’ occupation of Japan were profound almost beyond reckoning, and have had enormous impacts on modern Japanese society as well as on almost every other society in the modern world and throughout the course of history. The original occupation plan, conceived by President Roosevelt, was to split Japan into four quadrants. The United States, Great Britain, the USSR, and China would have each controlled a section. Upon his death, however, President Roosevelt’s plan also died. In its stead was placed a new plan, which called for a one hundred percent American operation. America had insufficient manpower to make a military government of Japan possible; so, it was decided that they would act through the existing Japanese government. America’s top priority following the initial occupation in 1945 was the complete demilitarization of the Japanese imperial forces. This was actually the quickest phase of the occupation. Beginning immediately after the occupation, complete demilitarization was reported as being complete by October 15, 1945. In his report dated the same day, General MacArthur said the following: â€Å"Today the Japanese armed forces throughout Japan completed their demobilization and ceased to exist as such. These forces are now completely abolished. I know of no demobilization in history, either in war or peace, by our own or any other country, that has been accomplished so rapidly or so frictionlessly. Everything military, naval or air is forbidden to Japan† (Headquarters 1) The United States disarmed Japan to guarantee its war objective: That Japan never again become a threat to the United States. As one considers how this affected the state of affairs in postwar Asia, however, it could be viewed as a significant mistake. Due to the American fear of the spread of communism, Japan was allowed a limited standing force, beginning in 1953, for defending their homeland. In ... ...y went into effect in April 1952, officially terminating the United States occupation and restoring full independence, plus government and economic stability, to Japan. What is extraordinary in the occupation and its aftermath was the insignificance of the unpleasant compared to the huge social, economic, and political gains for Japan. The nobility of the American ideals and their non-violent presence assuaged much of the bitterness of the Japanese defeat, which gave the Americans room to promote peace and democracy. Consequently, the occupation served to firmly plant a substantial capital of good will, on which both America and Japan would both draw in years to come. Bibliography: Dower, John. Embracing Defeat: Japan in the Wake of World War II. New York: W. W. Norton & Company, 1999 Schaller, Michael. The American Occupation of Japan. Oxford: Oxford U.P., 1985 General Headquarters. Supreme Commander for the Allied Powers and U.S. Army Forces. Pacific. Summary of the Month of October 1945. War Department Record Branch, A.G.O., The Adjutant general’s Office, 15 October 1945. Sheldon, Walt. The Honorable Conquerors. New York: The Macmillan Company., 1965

The Martian Chronicles Essay -- essays research papers

The Martian Chronicles   Ã‚  Ã‚  Ã‚  Ã‚  The Martian Chronicles, by Ray Bradbury, is a science-fiction book and was written in 1946. This major work by Bradbury is a collection of short stories relating to Mars or Martians. Bradbury had a clear vision of the Mars in which these stories are set. His vision was one of a fantasy world from the Martians point of view. In this work, the humans from Earth are the aliens from outer space. Bradbury has won many awards including the O. Henry Memorial Award, the Benjamin Franklin Award, the Aviation-Space Writers Association Award, the World Fantasy Award for lifetime achievement, and the Grand Master Award from the Science Fiction Writers of America. Bradbury supported his awards with The Martian Chronicles, keeping with the theme of giving his readers something to enjoy. His thoroughness in his writing keeps the reader wanting more.   Ã‚  Ã‚  Ã‚  Ã‚  The Martian Chronicles is a collection of 19 short stories about Mars and the Martians. He opens the book with a very short story, 'Rocket Summer';. 'Rocket Summer'; is a great exaggeration of how hot it becomes within a few miles radius of a rocket launch. Around this certain rocket, it was winter. As soon as the rocket's booster ignited, all of the snow within the vicinity melted. 'The snow dissolved and showed last summer's ancient green lawns.';. Bradbury knew when he wrote this that a weather change that dramatic would never happen from a single rocket, it was simply to grab the attention of the reader.   Ã‚  Ã‚  Ã‚  Ã‚  In 'The Third Expedition';, the sixth short-story in The Martian Chronicles, Bradbury uses his description of America on Mars to give a setting and tone for the story. He suggested that by 1950, America had already started to vanish. By the time any astronaut reached Mars, the America the astronaut knew would be greatly different than that of America in 1950. Bradbury was setting Mars equal to small-town life on Earth. 'The rocket landed on a lawn of green grass. Outside, upon this lawn, stood an iron deer. Further up on the green stood a tall brown Victorian house, quiet in the sunlight, all covered with scrolls and rococo, its windows made of blue and pink and yellow and green colored glass.'; If just this quote had been read, one would have thought that the rocket landed on Earth. Bradbury, using his wonde... ...n anyone's 'should read'; list. It is a great example of science-fiction from the 1950's. Although people today may want a newer and fresher look at aliens and outer space, Bradbury provides a wonderful compilation of stories that could have been passed off as recently written. His ideas were so new to anyone at the time that we, in the year 2000, look at them as marvelous ideas that we can agree with, in theory, today. The Martian Chronicles meets the criteria of a great literary work because it has all of the characteristics of being one. First, there is a well organized and thought out plot to the story. Even though there are a number of short stories, they can all be read together as one collection on the same subject. Secondly, if you were to take out one of the stories to read by itself, one would never know it came from a book of stories. That is something that many authors have a hard time doing. Finally, Bradbury has built a reputation to be a great writer. This work doe s not let down on his reputation. Truly, anyone that is the least bit interested in science-fiction should really give this compilation a read. This book should really be on everyone's 'should read'; list.

Durkheim Marx and Weber’s argument of society Essay

Durkheim concept of anomie differed from Marx and Weber’s concepts of alienation on the idea of how modernity rose. That is, they differed on their argument about how the old system isolated people from humanity. Durkheim argued that the shifting of the society to modernity was through disorganization and societies achieved modernity as they tried to adapt to disorganizations. Marx’s argument on society modernity was based on class conflict while Weber argued on political causes. Durkheim argued that the division of the society based on classes helped in creating interdependence (Macionis, 2013). Although social stratification was a social problem, Durkheim viewed as normalness (anomie) in the society. He believed that anomie was a characteristic of disorganized society or one that was undergoing changes. People lived in the same place in the past as communities and shared the same beliefs. However, changes in cultural, social, political, and religious systems started occurring in the society (Macionis, 2013). Since the changes were slow and had no significant effects on the people, they started experiencing anomie. The results of anomie were suicide, crime, and other social evils that became prevalent in the modern society. Unlike Durkheim who focused on class division and society disorganization, Marx’s argument on alienation focused on conflict between classes as the cause of modernity in the society (Macionis, 2013). The conflict between capitalists and working class brought a gap in the society. The capitalist started accumulating profits through exploitation of the working class. The capitalist dominated in the society and alienated the working class and thus the latter had to depend on the former to provide for their families. The result was competition in the society, which became the major characteristic of modernity. Consequently, Weber argument on alienation differed from Durkheim anomie argument in that he based his argument political factors (Macionis, 2013). According to Weber, legal authority governed the society through rules. Although the rules were the most efficient form of authority, decision by the society to follow the rules fully would result in faulty checks on the authority. As a result bad governance and oppression of the society emanated. Reference Macionis, J. (2013). Sociology. Pearson Education Source document